Conservative group Raging Elephants delivered what they call “a gut shot to socialists” when they unveiled three new billboards in Austin, Texas touting that the “GOP is the new black.”

The ads were released to encourage more black voters to embrace the Republican party. Raging Elephants contends that many African-Americans share conservative viewpoints on a number of social issues such as abortion and marriage and should vote that way.

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Raging Elephants is linked to conservative activist Apostle Claver Kamau-Imani, who recently said that Democrats are the party of the Ku Klux Klan. His image is prominent on two of the four ads, which the group hopes will “stir up a storm on the plantation.”

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The signs definitely have people talking. One sign in particular that hangs over Martin Luther King, Jr. Boulevard in East Austin is drawing mixed reviews from residents there. It says: Martin Luther King, Jr. was a Republican. But this is a controversial claim that has never been substantiated.

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Austin NAACP president Nelson Linder told KVUE News that he feels the signs are disrespectful and that black voters should vote based on whether issues that affect the community, including unemployment and police brutality, are addressed by either party.

“Martin Luther King was about civil rights and social justice,” Linder told KVUE. “That’s not the current republican party.”

The signs are also up in Houston, Ohio and South Carolina. These are areas where high concentrations of people of color typically vote democratic.