Anthony Davis talks with the media during the news conference in which he announced he will enter the NBA draft at Joe Craft Center on April 17, 2012 in Lexington, Kentucky. (Photo by Andy Lyons/Getty Images)

Anthony Davis is all but a lock to go number one overall to the New Orleans Hornets in this week’s NBA Draft. He’s drawn comparisons to Bill Russell for his play on the floor and now is making news for moves off the court. The 19-year-old college champion has trademarked the phrases ‘Fear The Brow’ and ‘Raise The Brow’ according to CNBC’s Darren Rovell. Aside from Davis’ brilliant defensive play for Kentucky, it was Davis’ unibrow that really stole fans’ hearts:

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very unique.”

Davis said that people frequently tell him to cut it, but Davis said he won’t because “everyone’s talking about it.”

During Davis’ freshman year at Kentucky, where he led the Wildcats to a National Championship, Davis didn’t capitalize on all the “Brow” merchandise that was being sold due to NCAA rules which would compromise his eligibility. The school kept a close eye on merchants that selling any “Brow” merchandise.

“We sent a half a dozen cease-and-desist letters,” said Jason Schlafer, the school’s associate athletic director for marketing. “But towards the end of the season, people were getting really creative.”

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