Nike Sportswear sold clothing and sneakers out of a blue and pink ice cream truck in New York City last summer. This year they’ve renovated the truck’s look, but will still be selling the latest Nike fashions. For summer 2012, Nike has wrapped the ice cream truck in the same digital camouflage seen on their recent June 24th release, Nike Air Force 1 Low Digital Camouflage. These new Air Force 1′s were released in honor of the 30th Anniversary of the AF-1.
Freshnessmag.com also reports that this ice cream truck “will be the only store front to get Nike Sportswear ‘New York’ graphic tee in digital camo print and a leather heart brooch made by participants to Nike’s summer youth project in NYC.”
The truck’s current location is on the Lower East Side at Nike’s newly open Rivington Court. You can keep up with the ice cream truck’s location and merchandise updates on Twitter @NikeNYC.
Visit Freshnessmag.com to view some exclusive photos of the summer 2012 ice cream truck.
Follow Carrie Healey on Twitter @CarrieHeals.