Shaquille O’Neal to launch vodka called ‘Luv Shaq’

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Former NBA player Shaquille O'Neal attends the 33rd annual Sports Emmy awards at Frederick P. Rose Hall, Jazz at Lincoln Center on April 30, 2012 in New York City. (Photo by D Dipasupil/Getty Images)

Former NBA player Shaquille O'Neal attends the 33rd annual Sports Emmy awards at Frederick P. Rose Hall, Jazz at Lincoln Center on April 30, 2012 in New York City. (Photo by D Dipasupil/Getty Images)

Former NBA star and current basketball analyst Shaquille O’Neal is gearing up to release his own line of vodka called “Luv Shaq,” according to the New York Post.

O’Neal plans to launch the vodka in early 2013.

The alcohol will be a direct competitor to Diddy’s Ciroc, but at a “more competitive price.”

“Luv Shaq” will be sugar- and gluten-free and come in coconut flavor.

Follow Marquise Francis on Twitter @mKfly