Among the millions of aspiring models and health gurus that flood your Instagram timeline, there are a few that use social media to influence their fitness brand.
Lita Lewis, a.k.a. @FollowTheLita, knows this all too well.
After ditching a career in the corporate realm, Lita grabbed a pair of weights and began to train for body building competitions. Through her photos and motivational quotes she’s garnered a following and strong fanbase, with over 157,000 people tuning into her fitness journey.
TheGrio caught up with Lita to discuss her body building career, her brand, and changing the beauty standard for women of color.