When a woman looks good, most often, she also feels good too.
Entrepreneur and designer Kamilah Campbell thrives on helping women do just that. Campbell launched The Pink Locket, a modern handmade jewelry line that prides itself on having quality products with a personal touch.
Campbell’s love for jewelry began before she launched her company, however. Having had an interest in designing jewelry since about 15 years old, she was introduced to the art of jewelry making when her aunt would take her along with her sister and cousins on many trips to the garment district in New York City.
Creating and designing jewelry has been a labor of love for Campbell, who infuses her Caribbean roots into the inspiration behind some of her product lines.
Get to know The Pink Locket through its founder, Kamilah Campbell.
What year were you founded?
The Pink Locket was established in 2008, when I opened my first shop on Etsy. It became an official business in 2014 under a sole proprietor entity and is now operating as an LLC.
What inspired you to launch your business?
The Pink Locket started off as a creative outlet to my corporate career. It was a way for me to channel my creativity. I became serious about the business aspect of it when family and friends motivated me to start selling my designs. Having a background in business and my corporate experience has helped tremendously with running my business.
What makes your brand/product unique?
My goal and mission for my brand is “Creating jewelry that helps women feel great about themselves.” Each of my jewelry pieces is inspired by and named after women. Jewelry pieces are handmade by me personally. When I’m creating a piece of jewelry, I keep in mind how I want women to feel while wearing it. I would describe the feeling as being “effortless beauty.”
Why should everyone #buyblack this holiday season?
I believe in supporting other black businesses and entrepreneurs. African-Americans have over a trillion dollars in collective buying power; however, not much of that stays within the black community. The holiday season is a perfect time to seek out new black businesses and support them. There are some really great products and services out there; all we need to do is support them with our dollars.
How do you pay it forward within your community?
In the past, I have created specific jewelry pieces for charitable organizations, like the Witness Project of CT, and the proceeds from sales of the jewelry got donated to the organization. Additionally, I’m a huge advocate for other fellow upcoming entrepreneurs and never hesitate to share my resources and knowledge when it comes to helping another entrepreneur succeed. This holiday season, I have decided to help back a black-owned Kickstarter campaign and will be donating 30% of my Black Friday sales to a campaign called Trunude.
What is your business mantra?
Know who your customer is so that you can cater to her/him and provide them with top notch service and quality products. I also listen to feedback from my customers; that has helped me to create products that they not only love but that sell.