State Farm ad featuring interracial couple causes upset
State Farm might not have been expecting it, but when they took to Twitter to promote their #ProtectTheBling campaign, it caused outrage among some viewers.
In the tweet, they used a stock image of an interracial couple, it read, “Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling.”
— Khloé Kardashian claps back at critics of interracial dating —
Who said yes?💍Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling! https://t.co/XG807VEWaH pic.twitter.com/nUOcAVvq7J
— State Farm (@StateFarm) December 21, 2016
All they meant to do was promote a State Farm insurance option, but racist trolls took offense.
“And you thought the Geico cavemen were bad,” one Twitter comment read. “Never buying your crap again, State.”
Many people echoed the sentiments and have also called for a boycott of State Farm, while others took to social media to praise the insurance company for promoting diversity.
The reaction to the ad is just one more example of the racial tensions existing in the United States at the moment.
https://twitter.com/Parriah3/status/812820077791711233
https://twitter.com/Zorost1588/status/812531689696075776
https://twitter.com/Rotondo10X/status/812714153919905792
https://twitter.com/Hungry_Goriya/status/812955831675326464
Hey @StateFarm, my interracial family thanks you for being willing to showcase diverse love! #LoveWins and yes, #ProtectTheBling too 😊 pic.twitter.com/N1TnUwwfBg
— Khary Penebaker (@kharyp) December 24, 2016
insecure, racist white men when they saw this image. LOL pic.twitter.com/HbCTV6YuLS
— Erick Fernandez (@ErickFernandez) December 24, 2016