Super Bowl ads celebrate multiculturalism, take on Trump

This year's Super Bowl ads were filled with messages about multiculturalism, immigration and compassion.

Feb 6, 2017

This year’s Super Bowl ads were filled not only with messages about what products you should buy and use and why but also with messages about multiculturalism, immigration and compassion.

Airbnb aired an ad called “We Accept,” which featured renters of all different races and creeds, along with the message: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong.” The home-sharing site also shared on social media that it would be pledging $4 million to the International Rescue Committee.

Coca-Cola aired a spot called “It’s Beautiful,” in which people from all walks of life, Cokes in hand, were shown on-screen all while “America the Beautiful” played.

Budweiser aired an explicitly pro-immigrant ad called “Born the Hard Way” which showcased the story of German co-founder Adolphus Busch, who endured xenophobia and harsh conditions to come to America and pursue his dream, eventually founding Budweiser.

https://www.youtube.com/watch?v=LhP5sDUnF6c

84 Lumber’s ad was too controversial for Fox to air in its entirety, as the story followed an immigrant mother/daughter duo who, in the original spot, ran up against Donald Trump’s immigration wall. The ad aired without the wall part but still followed the mother/daughter pair with the tagline, “The will to succeed is always welcome here.” The original ad was put up on their website, which crashed because of massive interest.

Audi took the path of gender equality, showing a young girl racing carts against several boys as her father’s voiceover muses, “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?” But then the girl zips across the finish line first, and her father says, “Maybe I’ll be able to tell her something different.” The commercial ends with Audi saying that they are “committed to equal pay for equal work.”

It’s A 10, a hair product company, had the most hilariously obvious anti-Trump message, though, as they lamented the tragedy of Trump’s election ensuring “at least four years of awful hair” even as a lineup of diverse models show off their own luxurious locks.