Racists release fake Nike coupons touting Colin Kaepernick and offering discounts for people of color

Colin Kaepernick Nike thegrio.com AP
A large billboard stands on top of a Nike store showing former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Wednesday, Sept. 5, 2018, in San Francisco. An endorsement deal between Nike and Colin Kaepernick prompted a flood of debate Tuesday as sports fans reacted to the apparel giant backing an athlete known mainly for starting a wave of protests among NFL players of police brutality, racial inequality and other social issues. (AP Photo/Eric Risberg)

Someone was trying to set up Nike customers in the worst way after fake coupons touting Colin Kaepernick were discovered online.

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Kaepernick, who recently became the face of Nike’s new campaign, was featured on the bogus coupons promising large discounts off apparel. The coupons, , USA Today reports, targeted people of color with the accompanying message: “To show solidarity with the things WE believe in we are offering people of color 75% off any purchase of Nike’s shoes or apparel.”

To make matters even worse, Snopes uncovered that some of the online coupons that had a QR code that could be scanned, included the message: “This is a ROBBERY, Move slowly and put all the LARGE bills in the shoe box OR everyone DIES.”

However, Nike’s point-of-sale systems, doesn’t have a system that supports reading QR codes.

“I wouldn’t characterize this as a scam, but a full on racial epithet,” Jack Gillis, executive director of the Consumer Federation of America, said to USA Today in an email.

“This is nothing more than a dog whistle to a small, and unfortunate, segment of America. Another way to put it is that this is a racial statement masquerading as a scam.”

Nike launches powerful Colin Kaepernick campaign

Racists are certainly trying it.

However, Nike fans are proving wrong the naysayers who predicted the sports retailer’s sales would slump after executives released a dramatic new promotion starring Kaepernick.

Since making Kaepernick the centerpiece of its newest “Just Do It” campaign, Nike’s online shoe sales have jumped up 31 percent, according to a report from Edison Trends, a San Francisco-based research firm. This is a good deal better than the 17 percent jump the retailer saw last year in the same time period, The Washington Post reports.