Ford postpones unveiling new Bronco SUVs on O.J. Simpson’s birthday

In 1994, the white Bronco became infamous after the athlete used the vehicle to lead cops on a televised car chase down an LA highway after the deaths of Nicole Brown-Simpson and Ron Goldman.

OJ Simpson
OJ Simpson (Photo by Jason Bean-Pool/Getty Images)

The family of Nicole Brown Simpson is speaking out following the news that Ford Motor Vehicles was planning to launch its new Bronco on O.J. Simpson‘s birthday. The company has since postponed the date.

Last week the auto company announced via a tweet that it would be giving its first glimpse of the new Ford Bronco on July 9, which just happens to be the same day as Simpson’s 73rd birthday.

O.J. Simpson (C-R), seated next to his lawyer Johnnie Cochran, Jr. (C-L), smiles as witness Brian “Kato” Kaelin testifies about acting job offers he has gotten as a result of publicity surrounding the night of the murders, during the O.J. Simpson double-murder criminal trial on March 22, 1995 in Los Angeles, California. The murder case is being televised internationally, due to global interest in the case where former American Football star and film actor O.J. Simpson has been charged with the stabbing murder of his former wife, Nicole Brown Simpson, and her friend Ronald Goldman. (Photo credit should read VINCE BUCCI/AFP/Getty Images)

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In 1994, the white Bronco became infamous after the athlete used the vehicle to lead cops on a televised car chase down an LA highway after the murders of Brown-Simpson and Ron Goldman of which he was suspected of committing. He went on trial for their deaths and was acquitted in 1995.

In response to the news 26 years after the brutal homicides, Brown-Simpson’s heartbroken sister Tanya Brown spoke to the Detroit Free Press to share her dismay and disgust about the timing of the release.

“Is that on purpose? My first reaction was, “are you kidding me? This is funny?”,” she said. “I just don’t know if it’s a good marketing twist.”

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Adding insult to injury is the fact that last week also marked the 26th anniversary of the murders. This Wednesday will be the anniversary of the infamous car chase, two traumatizing moments in the public consciousness that Brown said still cause her heartache as if they’d just recently taken place.

“We have moved on but you don’t forget,” she admitted. “You learn to live without that person. It gets easier with time.”

Meanwhile, Ford maintains that the timing of their reveal is just an unfortunate coincidence.

“We’re going to reveal Bronco just like we said we would on July 9,” Mike Levine, Ford North America product communications manager, told the Free Press, adding that Simpson’s birthday is ‘purely coincidental.”

However, following the controversy Ford has had a change of heart, announcing Friday, “The reveal of the all-new Ford Bronco lineup will now happen on Monday, July 13,” Ford spokesman Mark Truby said on Twitter Friday.

“The previous targeted date of July 9 unintentionally coincided with O.J. Simpson’s birthday. We wanted to be sensitive and respectful of this concern.”


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