According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008 accounted for a 10% increase in population from 2008 versus 2000, while African-American buying power increased more than 55% during the same period to $913 billion. By the year 2013 black buying power will reach $1.2 trillion dollars, a 35% increase versus 2008.
The “African Americans Revealed” study of more than 80,000 African-American consumers on multi-media engagement and digital applications, shows African-Americans are very tech savvy, with roughly 31% of African American discretionary spending dollars, or $39 billion, going toward the purchase of computers, cell phones and electronics – a proportionally higher percentage when compared to non-African-Americans.
African Americans:
- Spend more weekly time online (18 hours) than watching television (15 hours)
- 93% go online traditionally via their PC’s, while 76% access the web via their cell phones
- 60% have downloaded music, a TV show, movie or ringtone in the previous month
- 50% regularly update and access a social networking account
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