It sounds like a dream college course description: embark on cultural adventures against the backdrop of the world’s biggest sporting event. No prerequisites, no professor, no syllabus, no books and no tests required. But for 21 students from 12 historically black colleges and universities (HBCUs), this “dream” is a real once-in-a-lifetime journey to South Africa later this month.
The students are winners of the Coca-Cola “Open Happiness Tour,” a video contest that sought creative and inspirational answers to the question: How does the Coca-Cola RAIN program inspire you? As part of a multifaceted sponsorship program inspired by the first FIFA World Cup™ being held in Africa, Coca-Cola is inviting consumers to join its football-themed, global Coca-Cola RAIN “Water for Schools” initiative to help provide safe drinking water for schoolchildren in Africa and around the world.
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