‘Sexually provocative’ Beyoncé ad ruled unsuitable for kids
ASA says perfume ad should not have been shown during family programming and should now be aired only after 7.30pm
WATCH THE VIDEO HERE:
[youtubevid http://youtube.com/watch?v=76lPciEip3A?fs=1&hl=en_US]
A raunchy TV ad featuring singer Beyoncé promoting her perfume Heat has been criticised by the advertising watchdog for being shown when children were likely to be watching TV.
The ad campaign, by perfume company Coty UK, featured Beyoncé wearing a short red dress and acting seductively, was described by the Advertising Standards Authority as “sexually provocative” and “unsuitable to be seen by young children”. The ad was set to the song Fever.
Click here to read the rest of this story.