Summer’s Eve has three controversial new commercials that have people wondering: is campaigning using racial stereotypes okay? Each commercial uses a hand with a different skin color and different ‘voice’ to signify that they are black, latina, and white. The African American “Lady Wowza” character is particularly offensive and reliant on stereotypes related to race and sex.
The “Summer’s Eve Hail to the V: Lady Wowza” commercial promotes a women’s cleansing product rather candidly. In the 55 second video, a Black woman’s hand can be seen, cupped in a shape of a vagina. The talking “V” named Lady Wowza begins a monologue, speaking to the person it is attached to. “Girl I see how much time you spend stylin’ yo hair,” Lady Wowza says. The monologue continues, Wowza mentions going clubbing, and finishes the video saying “Hail to the V!”
WATCH SUMMER’S EVE CONTROVERSIAL ADVERTISEMENT HERE
[youtubevid http://youtube.com/watch?v=9DcFjbELeW0]
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