Romney's new base strategy — become more like Newt Gingrich

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George Romney’s son MItt, the former governor of the blue state of Massachusetts, and a guy whose business record is quickly becoming more of a liability than an asset, needs to maximize his support among a declining population of white voters in order to have a chance at the White House. And he needs to hold Obama’s share of the white vote as far below the 41 percent Obama won in 2008 as possible, to offset what’s sure to be a shellacking of Romney at the hands of black and Hispanic voters.

So Romney’s decision to dip into the Gingrich tactical pool isn’t irrational. But as Michael Tomasky points out in a blistering article on the Daily Beast, it isn’t pretty, either:

Until yesterday, I thought of Mitt Romney as a spineless, disingenuous, and supercilious but more or less decently intentioned person who at least wasn’t the race-mongering pyromaniac that some other Republican candidates of my lifetime have been. Then he gave his speech to the NAACP, and now I think of him as a spineless, disingenuous, supercilious, race-mongering pyromaniac who is very poorly intentioned indeed, and woe to us if this man sets foot in the White House as anything but a tourist.

… Let’s bat the easy charges out of the way first. Spineless? Please. He’s taken every position the Tea Party base has asked and a few they didn’t. Disingenuous? Easy. Either he’s lying now about health care, abortion rights, his support for Ronald Reagan, and his posture toward Grover Norquist’s no-tax pledge, or he was lying then. Supercilious? Seems appropriate and perhaps even a bit mild for a man who made fun of NASCAR fans’ rain ponchos and a working-class family’s cookie service.

But he wasn’t a race-baiter until yesterday. That speech wasn’t to the NAACP. It was to Rush Limbaugh. It was to Tea Party Nation. It was to Fox News. Oh, he said some nice things. And sure, let’s give him one point for going there at all. But listen: You don’t go into the NAACP and use the word “Obamacare” and think that you’re not going to hear some boos. It’s a heavily loaded word, and Romney and his people know very well that liberals and the president’s supporters consider it an insult. He and his team had to know those boos were coming, and Romney acknowledged as much a few hours later in an interview with . . . guess which channel (hint: it’s the one whose web site often has to close articles about race to commenters because of the blatant racism). Romney and team obviously concluded that a little shower of boos was perfectly fine because the story “Romney Booed at NAACP” would jazz up their (very white) base.

Follow Joy Reid on Twitter at @thereidreport