In a long weekend replete with outdoor music shows, the who’s who of hip-hop descended upon Philadelphia for the first annual Budweiser Made In America festival. The multi-stage concert at the Ben Franklin Parkway was colloquially known as simply the “Jay-Z show”– despite a slew of buzzy, multi-genre appearances ranging from Drake, D’Angelo, Run DMC and Jill Scott to Pearl Jam, Skrillex and Miike Snow — and with good reason; the rapper’s presence, along with wife Beyoncé, was palpable throughout the two-day undertaking and gave what could otherwise have been a piecemeal line-up cohesiveness.
The casually gorgeous duo, in their Brooklyn Nets panoply, made the festival rounds, catching several artists’ sets as genuine fans while still upholding their celebrity; politely smiling as cell phone cameras flashed and social media paparazzi futilely tried to snap and share photos in the venue’s dead reception zone.
Jay-Z proved to be the center of gravity on both nights, though he only technically headlined the first (Pearl Jam closed out the second night). Jay began his set with the heartfelt, titular track “Made In America” and then jumped into a lengthy medley of staples including “Big Pimpin’” and “Jigga What, Jigga Who” as well as a walk down Roc-A-Fella Records nostalgia lane with former State Property comrade and hometown boy Freeway and Memphis Bleek for “What We Do” and “Murda Murda.” Hov’s backing band gave the set a few fresh deviations by interspersing some interesting funked-out variations to his requisite fare, including “Izzo (H.O.V.A.)” performed over The Jackson 5’s “I Want You Back” beat.
Following the infectious “Public Service Announcement,” fans received a real public service announcement from none other than President Barack Obama who, in a pre-taped message, urged young people to register to vote in the 2012 election. Obama applauded Jay-Z for his accomplishments and added that the rapper is a mainstay in the POTUS’ iPod. Jay always has a way of coolly reminding you that his friends are way cooler than yours, doesn’t he?
One such famous friend, Kanye West, brought his G.O.O.D. Music collective (and girlfriend Kim Kardashian, who remained offstage) as surprise guests and performed several songs while Jay took a respite. “Mercy” and “I Don’t Like” proved exciting, but tracks like “Cold” and Common’s “The Light” felt flat and lagged the overall energy. Their exit on the other hand, when all members of G.O.O.D. turned their backs to the crowd wearing matching posse jackets, was brilliant, in a boy band meets rap moment.
Drake, the festival’s other big hip-hop performer, walked in at one point to watch alongside Meek Mill and Wale (who had performed earlier in the day). Drake seemed to be taking mental notes for his own set while concurrently in awe. It was a moment most fans didn’t get to see, high in the V.I.P. rafters, as three young stars watched reigning giants Jay and Ye at work.
Drizzy in his own right has increasingly strengthened his solo stage show. His set mirrored much of his Club Paradise performances seen this summer, yet with noticeably less live singing. Drake appeared in an all-white ensemble, showing off his summer tan and wearing two in-earpieces emblazoned with the face of late singer Aaliyah. He flew through his staple of hits like “Over,” “Crew Love,” “HYFR,” and “I’m On One,” and opened up the stage for guest appearances from French Montana (“Pop That,” “Stay Schemin’”) and 2 Chainz (“No Lie,” “Spend It”). The latter, by the sheer pandemonium he caused on both nights, is officially rap’s newest superstar.
Though more limber and sure-footed than usual, Drake battled the age-old problem of playing to the wrong crowd, and the energy of his set suffered as a result. Many in attendance were anxiously waiting for Pearl Jam to take the same stage following the rapper and it was clear from audience reaction that “Jeremy” and “The Motto” don’t really mix. Drake was keenly aware of the generational divide and kept it pithy, even shouting out Pearl Jam several times. “This is one of the biggest honors,” he humbly said before leaving, “opening for one of greatest bands of all time.”
Most hip-hop aficionados (present company included) left following Drake’s set to beat the traffic and rejoin the cell phone grid (So many Instagrams to upload, after all). Jay-Z, being the gracious host, stuck around and treated fans to a rock/rap mash-up of his “99 Problems” with Pearl Jam in what was undoubtedly a legendary moment in music. Lesson of Made In America: never leave a Carter party early.
Follow Sowmya Krishnamurthy at @SowmyaK or on TheSowmyaLife.