Cheerios parody spoofs biracial ad, receives similar backlash

Following the racist backlash a Cheerios commercial featuring a interracial couple and their biracial child received, supporters of the ad have created a parody in “response to haters.”

Entitled “Cheerios Parody ‘Just Checking’ Response to Haters”, the YouTube video was posted June 10th and already has over 130,000 views.

Written and directed by Kenji, the parody opens with a young biracial girl talking to her mother at in the kitchen, both actresses similar looking to those in the original cereal spot.

“Is it true that eating a healthy breakfast cereal like we do every morning is normal?” the little girl asks her mother.  “And in the year 2013, the way our family looks shouldn’t be such a big deal?”

The mother responds that Cheerios are heart healthy and that they can stuff their faces with “whatever we want and with whomever we want, no matter what the haters say.”

With that the girl runs off, and a black woman is shown on a couch, instead of the black father from the original commercial.  She leans up, Cheerios spill off of her and she looks at the camera and says, “What? Now this is a problem?”

The closing reads “Eat it haters,” and you hear the woman on the couch shout, “Denise, disable the YouTube comments.”

As of Friday morning the YouTube video had 3,173 likes and 142 dislikes.

However, just like the original, there are several users trolling the comment section, posting hateful remarks. Many of the comments have been blocked as spam, but some still remain.

While those comments are racist, anti-Semitic, and homophobic, there are also users that came to the parody’s defense. Sheila French exclaimed, “LOVE IT!!!!!!!!!!!!!!!!!” And Mari Zalez posted: “Love it love it love it thank you!!”

Watch the parody and tell us what you think.

Follow Carrie Healey on Twitter @CarrieHeals