TODAY – If character is what you do when no one is watching, a group of William Paterson University freshman football players proved the saying true.

On Sunday, the manager of Buddy’s Small Lots in Wayne, N.J., was alerted by police that there had been a break-in at the store. Video surveillance footage showed four young men entering and then leaving with several items in hand. However, a closer look at the footage caught the men on tape doing the right thing: Leaving the exact money for the items, tax included, at the register.

The honest shoppers, Thomas James, Anthony Biondi, Kell’e Gallimore and Jelani Bruce, were rewarded with $50 of free merchandise by the store’s managers. The players spoke about their story on TODAY Wednesday.

“(We’re) just ecstatic knowing that one good deed blew up nationwide and now everyone’s hearing about it,’’ Biondi told Matt Lauer, Savannah Guthrie and Tamron Hall.

“My dad keeps calling saying, ‘Oh my God, you really did that?’’’ Bruce said.

[MSNBCMSN video=”http://www.msnbc.msn.com/id/32545640″ id=”msnbc1f3129″ w=”592″ h=”346″ launch_id=”52863289″]

The lights in the store were on because of a quirk in the lighting system and the door lock was broken, according to the store managers. Thinking the store was open, the players waited for a clerk to appear, not realizing they had tripped the alarm.

“We were scared,’’ Bruce said. “Honestly, we thought it was a Halloween gag or something. We thought someone was going to come out and say, ‘Ah, gotcha! Welcome to the store.’’’

The men had stopped in between preseason practice sessions to pick up a $4 pack of batteries and a $1 audio cable for dorm speakers.

Click here to read more.