Jay-Z, rapper, businessman, entrepreneur and husband to Beyoncé, is celebrating his 44th birthday today and the iconic rapper is using the occasion challenge himself and his eating habits.
In a statement on his website Life & Times published yesterday, the Roc Nation CEO will adopt a vegan lifestyle for 22 days leading all the way up to Christmas.
“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” Jay Z said. “On December 3, one day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought.”
Jay-Z believes this will be a “spiritual cleanse” of some sort and he looks to bring that new energy into 2014.
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Beyoncé will also be joining her husband on his new vegan path.
Head over to Life & Times to read more.
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