Rihanna's former publicist apologizes for spreading love triangle rumors about Jay Z and Beyoncé

Jonathan Hay, a former publicist for Rihanna, has been forced to issue an apology on Friday for spreading rumors that Jay Z was cheating on Beyoncé with Rihanna.

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Jonathan Hay, a former publicist for Rihanna, has been forced to issue an apology on Friday for spreading rumors that Jay Z was cheating on Beyoncé with Rihanna.

The apology comes after the recent publication of Becoming BeyoncĂ©: The Untold Story, which claims that the rumors Hay helped to spread affected the power couple so much that Jay Z and BeyoncĂ© actually split for a year. At the time, in 2005, Hay had begun the rumors in order to attempt to give Rihanna’s debut single “Pon De Replay” more visibility.

“I apologized to her … this whole thing is very awkward,” Hay said in a statement to BeyoncĂ©, after he had already apologized to Jay Z.

“The pr stunt that I did was out of desperation to help break Pon de Replay,” he said. “It was reckless and I didn’t think it was going to work. I was just throwing spaghetti at the wall to see what would stick.”

Hay also said that the book “couldn’t come at a worse time for me” and explained, “I’m currently releasing projects with my label Urban Hitchcock through Tidal, a company that is owned by Jay Z and BeyoncĂ©… Hopefully this news hasn’t ruined that relationship for me.”

He also added, “I didn’t think it would be this big story. But now, seeing BeyoncĂ© on the cover of this book and knowing that people are profiting from speculations and opinions about her really turns my stomach.”

“I’m ashamed that I’m even talking about this. I just want to put this rumor to rest once and for all.”

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