The NBA is teaming up with gun violence advocacy group Everytown for Gun Safety in a new campaign called “We Can All Make a Difference.”
On Christmas Day, NBA players Stephen Curry and Carmelo Anthony, as well as Chris Paul and Joakim Noah, appeared in a powerful PSA that also showcased the victims of gun violence and their families.
The campaign came together with the directorial help of Spike Lee, who approached the NBA with the idea. The NBA donated the air time for the ads. Three other TV spots are reportedly already ready to air.
Mike Bass, the NBA’s chief spokesman, said that the striking new PSAs “are solely intended to raise awareness about the issue of personal safety in our communities.”
Jason Rzepka, Everytown’s director of cultural engagement, said that the NBA sees the spots as part of an ongoing campaign.
“There are people that work at the NBA that either know people that were lost to gun violence or have seen the headlines we all see every week and are fed up with it,” Rzepka told SB Nation. “They understood they had an opportunity to make a significant impact and do something about it.”
Check out the powerful video above.
WATCH: NBA guard Iman Shumpert delivers fiancée Teyana Taylor’s baby
SEE ALSO: Jalen Rose says NBA player spending nearly $50,000 in a strip club is ‘charity work’