Diversity should be awarded and honored, according to a national minority dealer group hoping to recognize the best in the business.
The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive announced the nominees for the first 2016 Diversity Volume Leadership Awards.
According to a press release, the Diversity Volume Leadership Awards will precede the North American International Auto Show on Sunday, January 10, 2016.
The invitation-only awards program, reception and dinner will take place from at Cobo Center in Detroit.
The DVL Awards is the only event of its kind focused on multicultural automotive buyers.
A press release distributed by NAMAD issued the follow criteria for the awards:
Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.
Nominees for the 2016 Diversity Volume Leadership Awards are as follows:
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Ethnic Volume Leaders by IHS Automotive Regions |
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Great Lakes Region |
Chevrolet Equinox |
Chevrolet Malibu |
American Honda CR-V |
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Mideast Region |
American Honda Accord |
American Honda CR-V |
Toyota Motor Sales RAV4 |
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New England Region |
American Honda Accord |
American Honda CR-V |
Toyota Motor Sales RAV4 |
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Plains Region |
Chevrolet Silverado |
Ford Motor Company F-Series |
Toyota Motor Sales RAV4 |
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Rocky Mountain Region |
Chevrolet Silverado |
Ford Motor Company F-Series |
RAM Ram |
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Southeast Region |
American Honda Accord |
Toyota Motor Sales Camry |
Toyota Motor Sales Corolla |
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Southwest Region |
Chevrolet Silverado |
Ford Motor Company F-Series |
RAM Ram |
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Western Region |
American Honda Accord |
American Honda Civic |
Toyota Motor Sales Corolla |
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Volume Leaders – Millennials and Women |
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Top Women’s Vehicle |
American Honda Civic |
American Honda CR-V |
Toyota Motor Sales Corolla |
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Top Women’s Luxury Vehicle |
Buick Encore |
Lexus RX |
Mercedes-Benz, LLC C-Class |
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Top Ethnic Millennial Vehicle |
American Honda Accord |
Toyota Motor Sales Camry |
Toyota Motor Sales Corolla |
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Volume Leaders by Ethnic Consumer Group |
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Top Vehicle – African American |
American Honda Accord |
Nissan North America Altima |
Toyota Motor Sales Camry |
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Top Vehicle – Hispanic |
American Honda Accord |
American Honda Civic |
Toyota Motor Sales Corolla |
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Top Vehicle – Asian Pacific Islander |
American Honda Accord |
American Honda CR-V |
Toyota Motor Sales Camry |
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Top Vehicle – Native American |
Chevrolet Silverado |
Ford Motor Company F-Series |
RAM Ram |
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Top Luxury Vehicle – African American |
Cadillac SRX |
Lexus ES |
Mercedes-Benz, LLC C-Class |
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Top Luxury Vehicle – Hispanic |
Lexus IS |
Lexus RX |
Mercedes-Benz, LLC C-Class |
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Top Luxury Vehicle – Asian Pacific Islander |
Acura MDX |
Lexus RX |
Mercedes-Benz, LLC C-Class |
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Top Luxury Vehicle – Native American |
Buick Enclave |
Buick Encore |
Buick Verano |
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Top Overall Ethnic Vehicle (Luxury or Non-Luxury) |
American Honda Accord |
Toyota Motor Sales Camry |
Toyota Motor Sales Corolla |
Read more information on the event and its corporate sponsors here.