Somebody on Total Beauty’s Twitter account dropped the ball.
Sunday night, during the Oscars, the Los-Angeles based beauty website identified a photo of Whoopi Goldberg as none other than Oprah Winfrey.
“We had no idea @Oprah was #tatted,” the Twitter caption read, “And we love it…”
It was a fail of epic proportions because the Internet never forgets and always screengrabs.
The timing of the “all black people look alike” tweet could not have been worse.
–Whoopi Goldberg on The View: ‘I’m an American! I’m not an African-American’–
#OscarsSoWhite, anyone?
Total Beauty deleted the mistaken identity tweet, and even issued a few apologies:
“We’d like to apologize to Oprah and Whoopi, as well as everyone we’ve offended. It was our error, and there are no excuses. We’re sorry.”
–Whoopi Goldberg’s Advice on Cheating: ‘Go for It’–
Oprah wasn’t about to let it slide.
The talk show mogul and her friend Gayle King posted a picture about the mix-up on Instagram:
A photo posted by Gayle King (@gayleking) on
–Whoopi Goldberg Says Oscars Can’t Be ‘That Racist,’ She Won One–
Whoopi laughed off the controversy Monday during an appearance on The View.
“I feel pretty good if you’re comparing me to Oprah, saying I look like Oprah,” Goldberg joked. “That’s not a bad thing.”
.@WhoopiGoldberg's response to being called @Oprah on Twitter: "It was an honest mistake." https://t.co/Mm17euToqe
— The View (@TheView) February 29, 2016
Because one apology wasn’t enough, Total Beauty took it a step further – the company is offering $10,000 to go towards the charity of Oprah and Whoopi’s choice.