Billy Dee Williams and Colt 45 are teaming up again after a 25 year hiatus.
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Back in 1986, the Star Wars star graced our television screens for fives years during his time as a spokesman for Pabst Brewing Co.’s malt liquor brand Colt 45. Now, he’s back to remind us why we should drink Colt 45 again.
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The move comes as malt liquors are falling out of favor with the American public because of the high alcohol levels and lack of flavor options, with critics saying that it packs too much punch. But it looks like the brand is going with a campaign that celebrates the idea that change “isn’t always a good thing,” by proclaiming Colt 45’s tagline: “It works every time.”
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