Thursday Beyoncé announced her new Ivy Park activewear line and the high end yoga-focused fitness brand Lululemon failed at trying to throw a little shade at Queen Bey.
Beyoncé launches Ivy Park activewear line
After Bey announced the arrival of Ivy Park, Lululemon took to Twitter saying, “they do say imitation is the best form of flattery. Maybe Beyoncé is so crazy in love with our brand, she made her own.”
Well, the Beyhive wasn’t here for any of Lululemon’s games and immediately attacked with countless vicious tweets.
Beyoncé and Blue Ivy surprise at White House Easter Celebration
“We don’t plan to bow down to the Queen B when it comes to workout gear, but you know we’re going to keep buying her albums,” in response to a fan who tweeted out, “Lululemon about to go bankrupt cause Beyonce [sic] released an active wear line #gamechanger.”
Mathew Knowles sounds off on police boycotting Beyoncé
But when the Bey Hive came in for the kill, as anyone could have seen coming, Lululemon quickly backtracked and posted this tweet: “We’re not throwing punches. Everyone needs a little healthy competition.”
Let this be a lesson, Lululemon.
Checkout tweets from the Beyhive below:
https://twitter.com/kayghee/status/715922567069114368
Anyway, here's the biggest difference: Beyonce doesn't think women's curves are disgusting. @Lululemon does. https://t.co/eow7qp56jj
— (((Unibrowser))) (@madfoot) April 1, 2016
https://twitter.com/sabreigha/status/715650227340984320
https://twitter.com/previlonnn/status/715897526264729600
Lululemon tried to shade Beyoncé (As a former social media manager, this was ALL wrong. And someone is fired) https://t.co/B6Ilg1DcN8
— Charreah K. Jackson (@Charreah) April 1, 2016
I want to be in a pr class rn so I can discuss lululemon trying to go against the impenetrable force of Beyonce and her beyhive #IvyPark
— marcel (@itsmarcelj) March 31, 2016
So, @lululemon deleted that Beyonce diss tweet Q.U.I.C.K. Got in Formation I see…
— Jillian (@jillianbowe) March 31, 2016
https://twitter.com/BeingBlkStacey/status/715651768542216192