Oprah Winfrey has launched a line of comfort food, with a healthy twist, that you’ll soon be seeing in the refrigerated aisle.
Oprah opened up about the line to People in their latest issue, covering the initial offerings that the “O, That’s Good!” line has to offer:
Original Mashed Potatoes and Garlic Mashed Potatoes (both with added mashed cauliflower), Three Cheese Pasta (with added butternut squash), Creamy Parmesan Pasta (with added white beans), Broccoli Cheddar Soup (with added butternut squash), Creamy Tomato Basil Soup (with added celery and carrots), Baked Potato Soup (with added cauliflower) and Creamy Butternut Squash Soup (with added pureed sweet potatoes and carrots).
“I’ve been asked over the years to do anything you can imagine to attach my name to it to,” Oprah explained. “I have always just wanted to stay in my lane and to do what was organic for me, authentic and natural. Food would be it.”
She also spoke about how the food company had caught her interest because they wanted to offer more nutritious options to communities that don’t often have access to them. “They mentioned the idea of making nutritious food accessible to a lot of communities that do not have that option,” she said. “And that is what intrigued me.”
What’s more, Oprah was involved in the recipes and development, even taste-testing things like the cauliflower and mashed potatoes, a recipe that she said she had been working on in her personal life before the line came up.
“The twist on the cauliflower mashed potatoes, which is really what sparked this whole thing, is me sitting at the table in my own house and whipping up some cauliflowers,” she explained. “And I was thinking, gosh, this really isn’t mashed potatoes. But what if you actually used only a portion of the mashed potatoes and added the cauliflower? Then you would have a substantive potato-cauli dish. I’ve eaten more cauliflower and potatoes then you can imagine trying to get the exact right summation of cauliflower to potatoes. I think we did it.”
However, there is one twist that customers will notice didn’t make it to the company: there are no Weight Watchers points on the packaging, because Oprah wanted to keep the two products separate.
“We’re not calling it diet food because people don’t want to be on a diet,” she said. “We’re not putting points on [the packaging] so that people can’t say, ‘What if I’m not on that program?’ It’s just a step in the direction of getting folks to eat better.”