The official name of the shade is the symbol that Prince changed his name to, though fans can call it “Love Symbol #2,” which was how Prince copyrighted the symbol when he was known as “The Artist Formerly Known as Prince.”
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” Troy Carter, entertainment advisor to Prince’s Estate, said in a statement.
“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one,’” said Laurie Pressman, Vice Preside of the Pantone Color Institute. “Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”
Pantone has long been known as an authority on color, standardizing colors and giving them names so that they can be more easily reproduced. In this case, the color will be the official shade related to anything having to do with the late artist, his brand, and his estate.