We are all used to seeing women share their beauty secrets on the internet but it’s a lot harder for men to find good grooming tips from other men.

That’s exactly why Mike McMillan started the group Beard Game Matters. He wanted to have a spot where men could collaborate with other men with beards and learn about his beard care products. The group now has over 82,000 members and it’s only been up for about a week.

— Tracee Ellis Ross’ takes us into her home with Vogue’s ’73 Questions’ — 

The group is primarily for men who want some pointers on their beard game but if you like the look of men with marvelous beards you might want to check it out yourself.

Here are some of the reactions to the group: