Dove beauty brand found themselves in hot water on social media after they released an ad of a black woman turning white after using their soap.
It was a Facebook campaign and there were three images in all. The black woman takes off her shirt to reveal a white woman and the last image reveals the woman to be Asian.
Dove has apologized for these “racist” images and removed the campaign from the social media network.
— Ivana Trump speculates her daughter Ivanka could run for presidency —
Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr
— Nkululeko Ncube (@UNcubeOthungayo) October 7, 2017
“An image we recently posted missed the mark in representing women of colour thoughtfully,” they tweeted. “We deeply regret the offense it caused.”
The ad has caused outrage around the globe, especially among South Africans.
Arts and Culture Minister Nathi Mthethwa retweeted the advertisement and posted, “We strongly condemn this racist campaign by @Dove and note with concern that this is not the first time they’ve been called out for racism.”
Three racists ads from Dove. Stop supporting companies that views your skin anything different from “normal”. pic.twitter.com/RCxXkTfb4H
— Deniz S. (@MrFilmkritik) October 8, 2017
https://twitter.com/ItsElmosWorld/status/917063485103763459
Here is another! Y’all literally could’ve googled “racist soap ads” and it would show you ones just like yours. This is not ok pic.twitter.com/iJoEBR4TU4
— George M Johnson Garçon (@IamGMJohnson) October 8, 2017
https://twitter.com/venissssssss/status/917053897864335361
Okay, Dove…
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2— Keith Boykin (@keithboykin) October 8, 2017
Corporations like Dove and others understand that there are a lot of white supremacists out here. And these racists buy products too
— Tariq Nasheed 🇺🇸 (@tariqnasheed) October 8, 2017
https://twitter.com/SPNSZN/status/917050751893016576
https://twitter.com/OceanGrownTREEZ/status/917042307152728066
https://twitter.com/popcornreel/status/917049474924519424
Thought that Dove ad was fake until the apology happened. People actually sat at a table and said "Yeah post that picture"? 😒 pic.twitter.com/DZyj2jMned
— xoNecole (@xonecole) October 8, 2017