Activist launches racial social experiment wearing ‘Caucasian’ t-shirt and white folks can’t handle it

Activist Frederick Joseph recently launched a social experiment to find out what happens when a Black man rocks a T-shirt with a “Caucasian” logo to mimic that of the Washington Redskins emblem.

As one might imagine, things did not go well.

The effort, he said in a series of Tweets sharing his experience, has revealed a not-so-surprising racial bias and is sparking conversation across social media.

As reported by Yahoo, the 29-year-old founder of the New York City-based marketing agency We Have Stories went viral earlier this year for creating the #BlackPantherChallenge, which raised more than $950,000 to purchase movie tickets for members of the Boys & Girls Club of Harlem and he was honored by ComicCon as their humanitarian of the year for his efforts.

THREAD: Today I am humbled to be honored by @Comic_Con as a Humanitarian of the Year for the #BlackPantherChallenge! Together, we raised over $950k and helped over 75k children see the film.

But, the lack of representation in media is still an issue we need to tackle. #SDCC pic.twitter.com/gzbNjEaqyk

— Frederick Joseph (@FredTJoseph) July 20, 2018

For his latest endeavor, Joseph tweeted a photo of himself on Tuesday wearing a red T-shirt with the word “Caucasian” emblazoned across the front. The move was meant to call attention to the NFL’s  “racist” and “offensive” Washington Redskins logo. 

“I wanted to see how people responded to the shirt — while there’s nothing derogatory about the word ‘Caucasian,’ there’s a certain privilege among some white people who haven’t been challenged on certain aspects of racism,” Joseph told Yahoo Lifestyle.

And when Joseph headed out in his shirt he received some surprising feedback.

He wrote on Twitter: “A white guy walking by mistook the shirt for an actual team shirt and yelled “Go Skins!” I said “nah”, he then saw my shirt and yelled “a**hole!” ”