FOREVER 21 slammed for using blonde-haired, blue-eyed model in ‘Black Panther’ campaign

The retailer has issued an apology.

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FOREVER 21 just added itself to the list of companies in desperate need of melanin in their marketing department. The retailer caught tons of backlash for featuring a blonde-haired, blue-eyed white boy as the face of their Black Panther clothing campaign on Tuesday.

The ad that has been pulled by FOREVER 21 featured a white man with blonde hair and blue eyes modeling the Wakanda Forever Fair Isle Sweater that has a Black Panther mask pictured above the “Wakanda Forever” slogan on the front.

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Forever 21

FOREVER 21 clearly didn’t see anything wrong with their decision when they tweeted an advertisement featuring the images on Tuesday, prompting an almost-instant clapback.

According to TMZ, a rep for Forever 21 issued an apology. “Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way.”

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Now, the website features the sweater alone.

Forever 21

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The sweater retails for $34.90 and isn’t a terrible idea for a holiday gift, but we’re guessing that it would be viewed as more of a gag gift now that the controversy has erupted.

We’re not saying white folks can’t rock with Wakanda, BUT perhaps the actual campaign could probably use some color…IJS.