Money moves: Tyra Banks to trademark ‘Smize’ Ice Cream

On June 21, Banks' company submitted an application to the United States Patent and Trademark Office for the ownership of the term “Smize Cream."

Tyra Banks
Tyra Banks attends the red carpet kickoff for ‘America’s Got Talent’ season 13 at Pasadena Civic Auditorium on March 12, 2018 in Pasadena, California. (Photo by Christopher Polk/Getty Images)

Supermodel Tyra Banks is considering making her mark in the food industry.

The former America’s Next Top Model host coined to term “Smize” (smile with your eyes) during her time on the show to describe models. Now Banks is using the term as the name of a new line of ice cream.

On June 21, Banks’ company submitted an application to the United States Patent and Trademark Office for the ownership of the term “Smize Cream,” according to PEOPLE.

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Although Banks and her team have yet to make an official statement, she has openly expressed her love for ice cream in the past. In 2015, Banks told The Cut, her love for ice cream plays a huge roll into her health and wellness regimen.”When I was a model, I used to run six miles three times a week. But then I would also stop and get Häagen-Dazs cappuccino ice cream. I would be at the Reebok Sports Club in Central Park and the Häagen-Dazs was right there. I don’t know what was wrong with me! But I was just fine.”

In May, during her first ever Sports Illustrated Swimsuit cover interview, Banks recalled feeling overweight and needing to drop the pounds until she embraced who she really was.

She has always stood up for body image and positivity in the modeling industry. After paparazzi took photos of Banks in a swimsuit on vacation in 2007, critics claimed Banks had gained weight. She fought back by saying, “Kiss my fat a-!”

She also shared with PEOPLE last March, she just wishes all models could be treated the same. “I’m happy that the fashion industry is finally catching up,” Banks said.

“What I’m hoping for is that the Ashley Graham’s, the Gigi Hadid’s everyone is just models. Not plus, not short, not trans, not curvy. I just want it to be normal.”

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