In celebration of Juneteenth, and in conjunction with her campaign to support Black-owned businesses, Beyoncé released a new song called “Black Parade.”
The new single shares the same name as her Black-owned initiative, which provides a directory of businesses. Listed are companies in the following industries: arts & design, beauty, fashion, home and living, lifestyle, restaurants & bars, services, and health and wellness.
The song was co-written and co-produced by Beyoncé and by the GRAMMY-nominated Derek Dixie. Dixie was the music director responsible for the 2016 hit “Lemonade.” Dixie also was nominated for an Emmy Award for his work on Homecoming: A Film by Beyoncé.
The Chicago Tribune reports that husband Jay-Z is credited as a co-writer on the song.
Proceeds from the single, “Black Parade” will “benefit BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need,” beyonce.com shares.
The song is a whole vibe, invoking West African Orishas with that classic Creole melding that she gave us a glimpse of on the Lemonade project.
“I’m goin’ back to the South/ I’m goin’ back, back, back, back/ Where my roots ain’t watered down/ Growin’, growin’ like a Baobab tree/ Of life on fertile ground, ancestors put me on game/ Ankh charm on gold chains, with my Oshun energy, oh.”
“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power,” Beyoncé wrote on Instagram.
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Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power. _ “BLACK PARADE” celebrates you, your voice and your joy and will benefit Black-owned small businesses. Click the link in my bio to learn more.
The song also mentions how Beyoncé is battle-ready, claiming she has her own army when she is protesting.
“I charge my crystals in a full moon/ You could send them missiles, I’ma send my goons Baby sister reppin’ Yemaya (Yemaya)/ Trust me, they gon’ need an army (Ah) Rubber bullets bouncin’ off me (Ah)/ Made a picket sign off your picket fence (Ah)/ Take it as a warning (Ah, ah).”
“Being Black is your activism. Black excellence is a form of protest. Black joy is your right.”
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