Marketing

All Articles

April 12, 2022
The upcoming MOBE symposium for Black entrepreneurs explores opportunities, but there's still a lot of "lip service" from corporations.
June 3, 2021
Michael B. Jordan has joined forces with Endeavor’s cultural marketing agency 160over90 via his Obsidianworks label.
October 15, 2020
According to Horace Flournoy, co-founder of SwayBrand, a multicultural influencing marketing app, BIPOC are being left out of the equation
Colin Kaepernick thegrio.com
September 4, 2018
Anger over Nike's new ad campaign featuring Colin Kaepernick isn't making the company back down at all, in fact, it's…
March 27, 2014
OPINION - The music industry is in the throes of wrenching change, and virtually everyone recognizes this. So is Wu…
March 11, 2014
theGRIO REPORT - Honey Maid's 'This is Wholesome' campaign celebrates real families from different backgrounds and features mixed race families…
July 4, 2013
Every Fourth of July weekend, thousands of black women and the people who love them journey to New Orleans to…
May 21, 2013
theGRIO REPORT - The sixth coming of Kanye West appeared in flashing lights, glorious refrain, and one major, unforeseen tweet…
December 11, 2012
theGRIO REPORT - Samsung, known for its snarky commercials that slam Apple's iPhone, seems to be taking a different, more…
November 14, 2012
Despite all of this, only 54 percent of US marketers are using new media tools — social media, video and…
October 12, 2012
Snoop Lion morphs into a product pitch man.
August 24, 2012
VIDEO - National Urban League president Marc Morial explains why charging over $300 for new Lebron shoe is outrageous...
April 5, 2012
WASHINGTON (AP) - Coca-Cola Co. has terminated its relationship with a conservative group seen by some as an incubator for…
April 3, 2012
theGRIO REPORT - The web is buzzing about a recent Burger King 'chicken wrap' commercial, which features R&B icon Mary…
March 27, 2012
theGRIO REPORT - In the wake of Trayvon Martin's death in a Sanford, Fla. suburb, 20 Century Fox has decided…
March 13, 2012
theGRIO REPORT - A marketing agency, BBH Labs, came up with the idea to place the name of the homeless…
March 5, 2012
theGRIO REPORT - Disney's first African-American princess, Tiana, can now be seen plastered across the package of their princess-themed Valentine's…
January 31, 2012
theGRIO's 100 - Torrence Boone is the managing director of agency business development for Internet and software giant Google...
November 18, 2011
It is Harvard Business School's wildly popular "Strategic Marketing in Creative Industries'' course...
August 11, 2011
Lincoln Stephens and Jeffrey Tate decided four years ago that they wanted to start a program to help alleviate the…