Marketing

Michael B. Jordan launches marketing agency in partnership with Endeavor’s 160over90

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SwayBrand is building a diverse network to benefit brands and influencers

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Colin Kaepernick thegrio.com

Nike doubles down after Kaepernick campaign unleashes a flood of white tears

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theGrio featured stories

Is Wu Tang's new album a diss to true fans?

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Honey Maid ad campaign features mixed-race families, LGBT parents

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Essence Music Festival: The magic and the business behind this summer's hottest ticket

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Kanye West version 6.0: Will the self-proclaimed ‘Yeezus’ alienate fans with marketing blitz?

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New Samsung ad targets African-American families

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Are mainstream marketers ignoring African-Americans on social media, despite blacks' high engagement?

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Snoop Lion makes a song about Hot Pockets

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Urban League president Marc Morial: LeBron X shoe 'a foolish status symbol'

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Coca-Cola cuts ties with ALEC, the group behind 'Stand Your Ground'

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Burger King pulls Mary J Blige 'chicken wrap' commercial

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Fox pulls 'Neighborhood Watch' teasers from Fla. theaters in wake of Trayvon Martin

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BBH Labs uses homeless to create human 'hot spots' at South By Southwest

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Black Disney princess Tiana appears on watermelon candy package

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TheGrio's 100: Torrence Boone, Google managing director makes his mark in the tech world

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Harvard business course examines LeBron's marketability

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Dallas Entrepreneur on a mission to bring 'Color' to the ad industry

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