When Macklemore upset Kendrick Lamar to win rap album of the year at the Grammys, he reached out to his rival on social media.
“It sucks that I robbed you,” Macklemore wrote to Lamar in a text message he posted to his Instagram account. “I was gonna sa[y] that during the speech. Then the music started playing during my speech, and I froze.”
His fellow rap star Drake was unimpressed to see the least, telling Rolling Stone he thought the gesture was “wack as f**k.”
“I was like, ‘You won. Why are you posting your text message? Just chill. Take your W, and if you feel you didn’t deserve it, go get better — make better music,'” he told the magazine. “It felt cheap. It didn’t feel genuine. Why do that? Why feel guilt? You think those guys would pay homage to you if they won?”
He added: “This is how the world works: He made a brand of music that appealed to more people than me, Hov, Kanye and Kendrick. Whether people wanna say it’s racial, or whether it’s just the fact that he tapped into something we can’t tap into. That’s just how the cards fall. Own your sh*t.”
Drake also suggested that he felt a little snubbed by Macklemore decision to only reach out to Lamar in the Grammys aftermath.
“To name just Kendrick? That sh*t made me feel funny. No, in that case, you robbed everybody. We all need text messages!”
For his part, Lamar said Macklemore’s victory was “well-deserved.”