Beyoncé links up with Adidas as new creative partner
Beyoncé and Adidas have partnered to co-create new footwear and apparel.
Adidas has announced that it has entered into a partnership with Beyoncé.
If you like it, then you can put a ring on it or commit in an even better way with Beyoncé as Adidas did when they signed with Queen Bey to be their new creative partner, the brand announced on Thursday.
Beyoncé’s lucrative Ivy Park athletic brand will now fall under the umbrella of Adidas along with the superstar developing new attire with the athletic brand ranging from performance to lifestyle and include shoes and clothing, Page Six reports.
Ivy Park, which partnered with Topshop, will undergo a relaunch and Bey will stay at the forefront of the brand and maintain full ownership of the label.
—Sherri Shepherd on her former boss Barbara Walters of ‘The View’, “I cried for three years straight”—
The brand will focus on an empowerment theme, “driving positive change in the world through sport.”
“This is the partnership of a lifetime for me,” the Grammy winner said in a press release announcing the partnership.
“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Blue Ivy trademark battle
Looks like Beyoncé and Jay-Z are in a legal battle over the trademark of the name of their daughter, Blue Ivy. She is refusing to turn over texts with her husband and her mother, Tina Knowles Lawson, for proof in the trademark case against wedding planner Veronica Morales, according to The Blast.
Morales, who is the owner of a wedding planning company named Blue Ivy, requested Beyoncé submit the proof of private communication as evidence of the star plans to trademark “Blue Ivy” along with a list of documents.
—Show me the money! Stephen A. Smith on track to become ESPN’s highest-paid on-air personality—
In 2017, Beyoncé filed to “lock down” the trademark rights to “Blue Ivy Carter” so she would have the sole use of Blue Ivy’s name. Not too long after, Morales filed documents to refute Beyoncè’s application.
Morales believes that Beyoncé doesn’t plan or have any intent to use the name.
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