In it, we see Common thwart a convenience store robbery caught on surveillance camera—in between rapping into his iPhone. Vince Staples makes a cameo as the cashier.
Check it out:
The superstar enlisted several of the music industry’s heavy hitters for the 11-track project including BJ The Chicago Kid, Jill Scott, Daniel Caesar, Dwele, Jonathan McReynolds, Swizz Beatz, and more.
“This album is inspired by the book, “Let Love Have The Last Word” which gave me a path to write about things I had never written about before. It forced me to go deeper and because I opened up about so many things in the book, I was charged to go to raw, personal and spiritual places in the music. Production-wise, I knew that the music had to have depth, soul and dimension to it. I wanted the musicianship and the spirit of what live music brings, but it also had to have something raw and basement about it. When my team said, ‘You should do some music revolving around the book,’ I just took that energy and went running into my artistry without focusing on anything else. No movies, no commercials, no parties (well, I don’t do that too much anyway) and I just worked on music. So this album is the culmination of this journey, this passion and this Divine Love that I have for one of GOD’s greatest gifts – MUSIC,” Common said in a statement.
Common has already taken the album on the road, kicking off his Let Love Tour in Denver this week. He will cross the U.S. and Canada before taking his talents overseas in September.