Public Enemy firing Flavor Flav was hoax to promote ‘Loud Is Not Enough’ album

Chuck D insists that this was all a well-crafted scheme and that Flav, who was in on it, could never be fired because he’s a partner

LAS VEGAS – OCTOBER 27: Chuck D and Flavor Flav of Public Enemy perform during the Vegoose music festival at Sam Boyd Stadium’s Star Nursery Field October 27, 2007 in Las Vegas, Nevada. (Photo by Karl Walter/Getty Images)

Last month, Chuck D announced in a statement that Public Enemy had booted its legendary hype man, Flavor Flav, from the group.

“Public Enemy and Public Enemy Radio will be moving forward without Flavor Flav,” the group said in a statement. “We thank him for his years of service and wish him well.”

It turns out the public feud was nothing more than a stunt they planned to help promote their new album Loud Is Not Enough.

During an interview with Talib Kweli on the Uproxx podcast People’s Party (recorded on March 10), the emcee said the hoax was inspired by Orson Welles’ War of the Worlds.

“We felt that over the past few years, Flavor’s stock was low,” Chuck said. “Anybody that could take a shot at him could get a good shot at him.”

He proceeded to explain how the whole ordeal played out in the media.

Public Enemy

HOLLYWOOD – NOVEMBER 07: (L-R) “Public Enemy” group members Pop Diesel, Flavor Flav, Chuck D and Malik Farrakhan of the film “Public Enemy: Welcome to the Terrordome” pose in the portrait studio during AFI FEST 2007 presented by Audi held at ArcLight Cinemas on November 7, 2007 in Hollywood, California. (Photo by Mark Mainz/Getty Images for AFI)

READ MORE: Flavor Flav responds to Chuck D saying he was fired from Public Enemy

“We already talked about this beforehand. Public Enemy Radio went up [at the Bernie Sanders rally]. His lawyer sent out a cease and desist. I’m like, ‘Good move.’ Then, publicly: ‘Man, you don’t fuckin’ sue me again.’ He ain’t suin’ me. But I can say it!” he said.

“If the public is confused about this, that, whatever—they’re gonna be confused about what’s a lawsuit and what’s not. ‘Yo, man, you suing me again publicly? Boom. Fuck that. You’re fired dude. This is my last thing with you.’ OK. We knew what was gonna come,” he said. “I’m not sayin’ it’s a hoax, I’m sayin’ that the original intention is to get your attention and not play attention, but get you to pay attention.”

READ MORE: Public Enemy’s Chuck D fires Flavor Flav from the iconic group


“He can’t, he’s a partner. You can’t fire partners. You just walk away from ’em.”

Chuck D insists that this was all a well-crafted scheme to promote an album that few knew was coming.

“There’s a select few that do know—that I had to let know—that me and Flav have been better than ever, he said. ” We takin’ April Fools…We takin’ it over. It’s April Flav Chuck Day.”

Along with the release of the new song and album, Chuck released a statement further explaining the prank. “Does it take doing crazy sht or catastrophe to wake people up,” he wrote. “Obviously so, even when paying attention is the cheapest price to pay.”

Loud Is Not Enough is out now and it features a single with Chuck and Flav called “Food as a Machine Gun.”