A hologram of slain Minnesota man, George Floyd, is set to tour the southern United States in the coming weeks.
The exhibition will travel roughly along the route of the 1961 Freedom Rides, stopping at five sites. The project, organized by the George Floyd Foundation and Change.org, was presented in preview on Monday night in Richmond, Virginia.
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The George Floyd Hologram Memorial Project was displayed near the site where protesters removed the statue of confederate president, Jefferson Davis, in June.
The Richmond Times-Dispatch covered the event where two of Floyd’s brothers, Philonise and Rodney Floyd, were speakers.
“My brother George Floyd…he loves unity, he loves peace, he’d love what y’all are doing,” Rodney Floyd said. “We love what y’all are doing.”
Approximately 500 people came out to witness the debut of the hologram. The display, by Kaleida Hologram Co., begins with fireflies that come together to form a three-dimensional image of Floyd with his name depicted in graffiti on either side.
The imagery is similar to the many murals of him which have popped up around the world.
The Herald-Mail, a Maryland newspaper, referenced a statement from Rodney Floyd which said, “The hologram will allow my brother’s face to be seen as a symbol for change in places where change is needed most.”
“It warms my heart knowing the love that my brother is spreading around the world,” Rodney Floyd added that it was also surreal.
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He said that while he is happy and proud, he never imagined having this experience. “I always thought that we’d grow old, fish, and die all together in a natural death.”
Sylvia Rolle, the senior campaigner for Change.org, said that the project “aims to reflect the power and beauty of those millions of voices standing up for change.”
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