Issa Rae wants her revamped production company to ‘raise the profile of other artists of color’

Issa Rae has always made it clear that she’s “rooting for everybody Black,” but in a new interview with Jordyn Holman of Bloomberg News, she explains why she wants her revamped production company to set an example for how we can better support Black businesses in the wake of COVID-19.

“I want Hoorae Media to raise the profile of other artists of color,” said the Insecure creator. “It’s more about using the platform to build other mini-businesses and collaborations. Hoorae Media consists of Raedio, a music label and audio company that works with artists and songwriters. We have ColorCreative, a management company dedicated to boosting and shaping the careers of writers and multi-hyphenates. And of course Hoorae Film & TV, which serves as the production company.”

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As for her reinvigorated commitment to helping Black owned businesses, she explained, “Even seeing how the PPP [ Paycheck Protection Program] loans from the government denied help to so many Black businesses is very telling. We can support these businesses by amplifying them. Just because they’re Black-owned doesn’t mean they’re only for Black customers. If you love the business, spread the word and support it as much as you can.”

When asked if she’s already noticed any encouraging signs from corporate America or Hollywood, she candidly admits, “I don’t know about corporate America.”

“But in Hollywood I’ve seen a concentrated effort to shift the power structures and establish legacy opportunities behind the scenes,” she continued. “I’m a part of various conversations dedicated to ensuring that our voices are not only heard, but driving the conversations. We’re tired of these empty promises, band-aid “fixes” and dead-end diversity initiatives. We’re holding Hollywood accountable for real change.”

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