Kendrick Lamar’s label is sending 1,000 kids to see ‘Black Panther’

Feb 15, 2018

Another celebrity team is stepping up to take on the #BlackPantherChallenge to send more children to see the biggest, blackest movie of the year.

According to TMZ, Kendrick Lamar’s record label is sending 1,000 children from three different Watts-area housing projects to see Black Panther for free!

Anthony “Top Dawg” Tiffith, the owner of Top Dawg Entertainment, felt that it was imperative that the kids of Watts see the movie. He partnered with Interscope Records and bought out five shows in three different theaters. This will allow children from the Nickerson Gardens, Jordan Downs and Imperial Courts Projects to see a film that’s a positive representation of the power and influence of Black culture.

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A thousand kids will be transported by busses that were donated by the L.A. Unified School District. According to Pitchfork, their seats are reserved for the screening on Saturday, February 17. Billboard states that the screening is part of the #BlackPantherChallenge, created exclusively to provide the opportunity for kids to see the film.

This venture is also near and dear to Tiffith’s heart because he and his artist Kendrick Lamar produced the soundtrack. Black Panther: The Album, was released last week to rave reviews with songs from SZA, 2 Chainz, The Weeknd, Travis Scott and many more great artists.

Stars accept the challenge

The #BlackPantherChallenge, in which people step forward to help underserved communities and children see the biggest movie of the year, started with Frederick Joseph. He launched a GoFundMe campaign to help Harlem kids see Black Panther and the campaign exceeded its $10,000 goal within three days.

“I want these children to be able to see that people who look like them can be superheroes, royalty, and more,” said Joseph. “All proceeds will go to paying for the private screening tickets for children and chaperones, as well as refreshments. The release of the film is February 16th, 2018, and the screenings will take place the following week between February 19th and 22nd.”

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Rapper TI, teamed up with Walmart to give out tickets to Black Panther in the Atlanta area, according to The Hollywood Reporter.

“Me and @Walmart joined efforts to support the community with free tickets for customers to attend an Advance Screening of @MarvelStudios @theblackpanther. We gave away 300 tickets to deserving families yesterday at the Cascade Walmart store. #BlackPanther,” T.I. tweeted on Tuesday.

Snoop Dogg and Viola Davis have also stepping up to the plate.

Amariyanna “Mari” Copeny, known as “Little Miss Flint,” also took on the challenge. She and her cousins set up a GoFundMe page to help marginalized children in their community go to see the Marvel masterpiece.

And recently, Oscar-winner Octavia Spencer bought out an entire movie theater in Mississippi to give the community a chance to see Black Panther.

“I will be in [Mississippi] when this movie opens,” Spencer wrote on Instagram. “I think I will buy out a theatre in an underserved community there to ensure that all our brown children can see themselves as a superhero. I will let you know where and when Mississippi. Stay tuned.”

Black Panther claws its way into theaters nationwide on February 16!