There were over 6,000 comments, 15,00 shares, and 44,000 reactions to the sign calling out white supremacy.

–Jordan Peele makes history with Oscar win for best screenplay–

But Cox Farms didn’t down from their message, writing:

“Last week, some of our customers and neighbors asked us to clarify the sentiment behind our sign that said “Rise & Resist,” reads part of the note. “So, we changed it to read ‘Rise Up Against Injustice’ and ‘Resist White Supremacy.’ We sincerely believe that fighting injustice and white supremacy is a responsibility that can- and should- unite us all. We struggle to see how anyone other than self-identified white supremacists would take this as a personal attack.”

“Some folks have expressed that they would prefer not to know where we stand. We appreciate that being an informed consumer can sometimes be exhausting, disappointing, and frustrating. It can involve making hard choices about values and priorities. We respect that some have decided to no longer patronize our business as a result. We also know that there are some who may see our signs, roll their eyes, and still choose to come back for the kettle corn. We get it.”

“We’re not strangers to controversy or hard conversations. When we take a stand, we do so knowing that it could hurt our bottom line, and we are comfortable taking that risk. As a family, we know that when you’re on the right side of history, love wins. Right now, it means that some people in our community no longer feel comfortable supporting our business, and we respect that. While our intention was not to make anyone feel unwelcome, we certainly respect every consumer’s right to decide which businesses to support in our community.”

So how about them apples? See the full post here.