J. Cole
SCOTTSDALE, AZ - JANUARY 30: Recording artist J. Cole performs during ESPN the Party at WestWorld of Scottsdale on January 30, 2015 in Scottsdale, Arizona. (Photo by Robin Marchant/Getty Images for ESPN)

Rapper/singer J. Cole is raising funds through his Dreamville Foundation to help people from his hometown of Fayetteville, N.C., who have been affected by Hurricane Florence.

“The Dreamville Foundation is looking to lend a helping hand to the community, children, and families affected by Hurricane Florence,” the nonprofit which is based in Fayetteville, N.C., said on its webpage. “There will be hot food stations placed throughout the city, temporary housing options for families and stocking of food pantries/shelters (as) well as supporting other local nonprofits who help provide services for the people in Fayetteville.”

According to CBS News at least, 42 people have died as a result of Florence, which barreled through the Carolinas last week.

The goal of the 4-year-old organization is to inspire urban youth, according to the website.

Cole is quoted on the homepage as saying, “I want to start the process of showing them there are other options besides what’s on the screen. They don’t have to be a rapper or an athlete, there are people who manage the rappers, who book the shows. There are so many jobs you can do, this is about expanding their minds to those possibilities.”

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The hurricane forced the cancellation of J. Cole’s inaugural Dreamville Festival, which was slated to take place in Raleigh and include not only J. Cole but also Big SeanSZANelly and Young Thug.

The festival has been rescheduled for April 2019, according to the Dreamville Festival Twitter account.

Cole, born Jermaine Lamarr Cole, was born on a U.S. military base in Germany but raised in Fayetteville. Along with the foundation, he is the founder of Dreamville Records, with his manager, Ibrahim Hamad. He is known for retreating from the spotlight that other music and rap artists chase in spite of creating music that has gone platinum. He lives near where he grew up.