Queen bans Prince Harry and Meghan Markle from using their lucrative ’Sussex Royal’ brand to build new life

Queen Elizabeth has reportedly told the couple that if they're not working for the British Royal Family, they can't have any of the perks

Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex smile during the JLR Drive Day at Cockatoo Island on October 20, 2018 in Sydney, Australia. (Photo by Mark Metcalfe/Getty Images for the Invictus Games Foundation)

Last month, Queen Elizabeth put on a united front when her grandson Prince Harry and his wife Meghan Markle stepped down from their roles as senior members of the royal party. But when it comes to allowing them to use their royal status for financial gain in the private sector – that’s where she draws a line.

According to The Daily Mail, after weeks of complicated negotiations, both the Queen and senior officials have decided that it would not be feasible for the Duke and Duchess of Sussex to keep using the word “royal” in their new branding efforts given they’ll no longer be fulfilling the duties that come along with that title.

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Reportedly, the couple, whose Sussex Royal Instagram feed is already intensely popular, spent tens of thousands of dollars on a new accompanying Sussex Royal website. They also allegedly started the process of register Sussex Royal as a global trademark for a wide range of products such as clothing, stationery, books, and teaching materials. Some have even said there was a new charity in the works that would have gone by the name, “Sussex Royal, The Foundation of the Duke and Duchess of Sussex.”

If any of that is indeed true, the Queen has put a stop to it and now the dynamic duo will have to work on a massive rebrand while building their new life in North America.

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Some may remember that they first began using Sussex Royal as a brand at the beginning of 2019 in an attempt to distinguish their household from that of the Duke and Duchess of Cambridge, which is known as Kensington Royal. Many were taken aback when it became clear that they planned to take that moniker with them even after stepping down from their roles in the monarchy.

In fact, last month their new website was strategically scheduled to go live in conjunction with their shocking announcement. “Welcome to the Sussex Royal community, your source for information on the Duke and Duchess of Sussex,” the intro read. While the site is still up now, there has been no news yet of how it will have to evolve in order to adhere to this week’s ruling.

READ MORE: Meghan Markle and Prince Harry announce plans to step back from royal duties