IHOP FAIL: Most brutal Twitter roasts of IHOP’s wack name change and Wendy’s clapback of the ages

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The restaurant chain International House of Pancakes, widely known as IHOP, recently made the head-scratching decision to change its name to the International House of…Burgers.

It’s an interesting choice for a restaurant that is synonymous with breakfast food to switch lanes and dive into the burger business. Unfortunately for the restaurant, everybody had time today to chin check IHOP/IHOB about the WTF-ness of the whole situation. From customers to celebrities and even other restaurants (you know Wendy’s had jokes), IHOP/IHOB is catching hell from every direction.

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Corporate Shade

Now that IHOB is officially in the burger biz, some long-established restaurants in that area are giving IHOB the side-eye. Wendy’s is known for their spicy tweets (and let’s not forget about that fire mixtape they dropped earlier this year), so it comes as no surprise they jumped right into the fray.

But even brands that usually play nice on social media decided to come for IHOB’s neck. We’re guessing somebody got their walking papers today at IHOB. When you have Chili’s sonning you on Twitter, it’s probably time to go in a different direction.